The metaverse is a network of 24/7 activity digital surrounding, in which many people can interact with each other while controlling virtual representations of themselves, thi scenario has managed to get the attention of certain brands that have decided to take a stake in all of this.
The metaverse will need years of cooperation from multiple companies in order to gather the resources that are lacking right now.
According to an article published by the BBC “the metaverse will not be able to sustain themself with only one company supplying all of the resources needed”.
The Nike Metaverse
One of the globally known brands that has already made a move in the metaverse market is Nike Inc. They have had the names of “Nike” ,“Just Do It” and ”jordan” registered as “downloadable virtual goods”, “virtual goods retail store” and “entertainment services” all in the USA. Inside these we can find footwear, menswear, womenswear and accessories all of which aren’t downloadable and are only available for use in certain environments of the metaverse. As referred by The Fashion Law.
Converse, which is owned by Nike Inc., has already shown interest in registering their brand and logos such as: “the chuck taylor circle”, “the all star star” and “the star arrow” all in the same way Nike has done.
Other brands that have rushed their entry to the metaverse market are: Abercrombie & Fitch, Hurley, Limited Too and Nanette Lepore. There is no doubt left, that as the days go on many more brands will start asking for their own copyrights forms in order to register their own products in the metaverse just as the consumers will keep paying attention, money and time into the web.