Between the years 2020 and 2021 there wasn’t only an increase in the people’s use of social media, but there were format changes as well. Ever since the new reality, the way in which we plan, create and distribute valuable and relevant content has shifted towards a new form of interactions and relationship-building with the target market, this allowed the strengthening of the podcast format as a marketing strategy.
Furthermore, the podcast has been working as a tool for easing the creation of educational content, since it is an amazing way of sharing data from an extensive amount of topics. Thus, podcast insights has almost 2 million podcasts and over 48 million episodes registered.
The benefits of the podcast
Podcast tagged by its content
Vilma Nuñez, self-made CEO and business marketing manager, recognizes and recommends three types of podcasts which turn out to be interesting to add into a digital marketing strategy.
Don’t forget that as a strategist of marketing contents, it would be useful for you to share instagram stories showing your products in a subtle way. as well, you can take advantage of your social media to promote your products while gaining followers at the same time for your posts. what you cant express in a written manner you can share it in a podcast.